La economía del bien común se basa en los mismos valores que hacen florecer nuestras relaciones: confianza, cooperación, aprecio, democracia, solidaridad. Según recientes investigaciones científicas conseguir buenas relaciones es la mayor fuente de motivación y felicidad de los seres humanos.
1. El marco legal económico experimenta un giro radical, cambiando las reglas del juego de afán de lucro y competencia por cooperación y contribución al bien común: Empresas que practican la cooperación serán recompensados. En cambio, el comportamiento competitivo conlleva desventajas.
2. El éxito económico no es medido por indicatores monetarios como el beneficio financiero o el BIP, sino con el balance del bien común (a nivel de empresas) y el producto del bien común (a nivel de sistema). El balance del bien común se convierte en el balance principal de todas las empresas. Cuanto más social, ecológica, democrática y solidaria sea la actividad, mejores serán los resultados del balance del bien común alcanzados. Mejorando los resultados del balance del bien común de las empresas en una economía nacional, mejorará el producto del bien común.
3. Las empresas con buenos balances del bien común disfrutarán de ventajas legales: tasas de impuestos reducidas, aranceles ventajosos, créditos baratos, privilegios en compra pública y a la hora de reparto de programas de investigación, etc. La entrada en el mercado se verá, por tanto, más favorecida para actores éticos y sus productos y servicios, que los de los no-éticos, indecentes y no ecológicos.
La economía del bien común no es ni el mejor de los modelos económicos ni el final de una historia, sólo el paso siguiente hacia un futuro más sostenible, justo y democrático. Se trata de un proceso participativo, de desarrollo abierto que busca sinergia en procesos similares como: economía solidaria, economía social, movimiento de bienes comunes, economía del postcrecimiento o democracia económica. Juntando sus esfuerzos, una gran cantidad de personas y actores son capaces de crear algo fundalmente nuevo. La implementación de la visión requiere motivación intrínseca y autorresponsabilidad, incentivos económicos, un orden político-legal coherente, así como concienciación. Todas las personas, empresas y comunidades están invitadas a participar en la reconstrucción de la economía hacia el bien común.
Más información en: www.economia-del-bien-comun.org
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